London Fashion Week Adds First Digital Ready-To-Wear Brand To Roster

Auroboros, a London-based fashion brand specialising in physical couture and digital ready-to-wear, will debut its 14-piece virtual collection, titled Biomimicry, in June. The presentation, created in collaboration with XR studio Ryot, will enable viewers to follow a live model dressed in the garments as they transform in real time.

With support from DiscoveryLab in partnership with Tony & Guy and the British Fashion Council, Auroboros will become the first fashion brand to present a solely digital collection at a major international fashion week. The collection will be available to purchase online after the show.